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  • Negotiation tips - How to defend your price

    The appropriateness of a price is all in the eye of the beholder. It is completely subjective and is provided by the customer’s own preferences and needs, and the other contextual information around the price – like the features and benefits of your...

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  • How to do a quick financial feasibility test

    Starting a business? Before you progress any further with your idea, it could help to crunch the numbers to find out if your idea is profitable.

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  • How to get free media coverage

    Free publicity can be a valuable help in promoting your business image and boosting your sales. It involves developing the ability to spot an idea or opportunity and transform it into a newsworthy story or event. This guide offers you some tips on...

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  • How to keep your online customers coming back

    Once you’ve developed a website it’s important to get the most out of your investment. That means getting repeat visits from your customers - the easiest people to get back. This guide offers some ideas and tips on how to achieve this goal.

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  • How to make the most of Search Engine Optimisation (SEO)

    This guide explains what Search Engine Optimisation (SEO) is and gives 7 tips for how you can use SEO to help drive more traffic to your business’ website.

    • 4 out of 5 stars
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