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  • How to write a marketing plan

    Marketing is vital to any business and a good marketing plan will help you get the best return on your marketing spend. Here are five steps to help you build a good marketing plan.

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  • How to improve your working capital

    Working capital is, in a nutshell, what cash you have each month to cover any expenses. While it’s easy enough to explain, applying it to your business on a daily basis isn’t so simple, because it’s always changing. Even if your business is...

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  • How to defend and justify your pricing

    Often small businesses find themselves justifying their price to customers, and then being pressured to think “I’ll give a discount to get the sale”. But if you’re confident in your pricing strategy you shouldn’t need to give away your margin. So...

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  • Are trade fairs and exhibitions worth it?

    Visiting a busy trade fair or exhibition often makes you wonder if your business should be there too. This guide debates the pros and cons and offers some tips on how to get more out of your investment if you do decide to exhibit your goods or...

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  • Are you in the right business?

    It’s hard to be successful at business if you don’t like what you’re doing. If things are not going the way you imagined or would like them to go, it’s possible that you are in the wrong business. This guide will help you decide if you really are in...

    • 3.3 out of 5 stars
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