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Useful apps for business owners print Print

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With a boom in the relentless release of new apps, business owners can be more productive on the go than ever before. Here are some useful apps on the market.

The relentless release of new apps for business, along with a boom in the usage of mobile devices, means business owners can be more productive while on the go. However, the key is finding the diamonds among the rough that are best for your business.

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Take a look at some useful apps on the market below, so you can make an educated decision.

Stay organised to get ahead

Being organised is crucial to the successful running of your business. There’s a range of apps available to help you stay on track, including:

  • Sunrise – a new calendar experience that has a highly usable interface and is intuitive. It’s able to pull pictures and profiles of people you’re meeting from LinkedIn. Another similar alternative is UpTo Calendar.
  • Zoho – an array of apps to help your business get started and grow. Zoho Docs could help you manage and view your documents online. Zoho CRM is a customer relationship management app that might help you build stronger relationships and may improve your customer service. Zoho Projects can help you plan your work and keep track of progress.
  • Grabaseat – to get new business you may need to fly to meet your customers. One way to help you cut costs could be with the Grabaseat app.

It pays to note down your ideas

Ideas come and go so being able to make a note of them on the run could prove a masterstroke.

Evernote is a well-known notetaking app. It stores your notes in the cloud meaning you can access them from anywhere. Any changes will be synced across your devices.

OneNote is another ‘notable’ app of similar quality.

Back up your documents

There’s nothing more disheartening or frustrating than to lose files because they haven’t been backed up. One way to prevent the potential loss of important documents is using the services of a secure document storage app. If you want to start out by using a simple system with free storage space, it may be worth considering:

  • Box – for many collaborative tools and file privacy control.
  • Google Drive – which is quick and easy to set up and get going.
  • Dropbox – a popular cloud storage app, predominantly due to its ease of use on both iOS and Android devices.

Create your own marketing materials

Gaining new customers is going to be one of your major focuses as your business grows. You could create your own professional-looking marketing materials.

The following image-editing apps could help:

  • Adobe Photoshop Express – it’s a faster, touch-format version of its more complicated cousin and is easy to use.
  • Snapseed – can make it simple to manipulate images with colour and exposure enhancements, effects and filters. With a quick touch you can edit and retouch your business images.

If your business relies on excellent presentation of your products like a cake shop, for example, you could open a Pinterest account to visually display what you offer.

Turn leads into sales

Leads are potential sales – so finding a useful lead-tracking app that will manage your entire sales process in real time is important. These apps can help your business get to break-even point faster. They include:

  • Base – stream your contacts and sales into a mobile workflow. Base may be able to improve your sales team’s efficiency and effectiveness.
  • Apptivo – keep track of each contact with potential customers and set reminders if necessary. Apptivo syncs with the cloud to provide real time information.

Don’t forget how useful Facebook, Twitter, Intsagram and Linkedin can be for promoting your business and engaging with your customers and contacts.

Keep your accounts up-to-date

Stay on top of your business accounts with apps like:

  • MYOB OnTheGo – manage your cash flow, bills and payroll while collaborating with your accountant in the cloud.
  • Freshbooks – create and send invoices, track time, and capture expenses while on the run with this handy app.
  • Xero – reconcile accounts, send invoices and create expense claims from mobile devices. It also has some handy add-on business applications like Receipt Bank (to eliminate data entry) and Harvest (a time-tracking and reporting tool).

Take advantage of mobile banking

ANZ can help you do your business banking on the go with:

  • ANZ goMoney* – allows you to view and manage your business and personal accounts under one login, including the ability to view transactions, transfer money and pay bills.
  • ANZ FastPay** – a mobile payment app that lets you receive EFTPOS, Visa and MasterCard debit and credit card payments using your smartphone, so that customers can pay you on the spot. This can help you spend less time chasing payments, and more time chasing the jobs you love.

Remember, keep your apps updated

It’s a good idea to be aware of when your apps need updating so they stay current on your devices. And depending on your settings, some devices even do updates automatically. Regardless, when new updates are offered, first check their compatibility with your devices – over time, this could become an issue as technology develops.

Next steps

  • Download the apps you need to start up – iOS applications from the App Store or Android apps from Google Play.
  • Talk with an ANZ Business Specialist about what apps could help you grow your business.


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